Although this model does not directly support the theory of simple effects, it portrays humans as structurally limited and relatively passive. But research shows that people don't think like that. People understand things through their social identities, personal experiences, mutual discussions, memories, and beliefs. So, consent is never uniform, fixed, or certain; rather, it is often questioned and changed.

This structure is built on a centralised media system. Newspapers and television were the main sources of information. But that reality has changed. Now influence is created through networks—platforms, influencers, messaging apps, and personal online reach. Power no longer flows from top to bottom in a straight line; rather, it spreads, breaks down, and takes new forms. Now we live not in a single community but in many smaller communities, each with its own set of rules and trust structures.

The biggest limitation of Chomsky's model becomes apparent in the context of algorithms. This model assumes that the powerful consciously control the media. But the algorithm does not work with any ideology or political purpose. Their only goal is to keep people on the platform for as long as possible.

So, truth, democratic values, or accuracy are not important here. Rather, anger, fear, and identity-based emotions spread faster and have a greater impact. As a result, consent is not created here; rather, a habit is created in which people repeatedly see, feel, and react to the same things.