Bangladeshi menswear is quietly finding its place beyond local runways, and luxury label Zurhem has just marked another notable step in that direction.
During a recent tour across Australia, internationally recognised Pakistani actor and singer Ahad Raza Mir appeared in two bespoke looks by the Dhaka-based brand, worn at public engagements held in support of the Shaukat Khanum Memorial Trust’s cancer fundraising initiative.
The appearances reflected how South Asian fashion is increasingly moving across borders, with Bangladeshi craftsmanship entering global conversations through understated, modern tailoring.
As regional luxury markets expand, there is also a noticeable shift in how South Asian menswear is being defined: less performative, more precise, rooted in craftsmanship rather than spectacle. Brands like Zurhem are part of this new vocabulary, where tailoring becomes a form of quiet global relevance. Such collaborations suggest that Bangladeshi labels are beginning to occupy space not only in local wardrobes, but also in international style ecosystems shaped by stylists, red carpets, and global audiences.
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For the tour, Zurhem designed two sharply constructed suits that stayed true to the label’s signature aesthetic: minimal, refined, and quietly confident. One look featured a dark brown superfine wool two-piece, styled casually with a black T-shirt, balancing formal structure with contemporary ease. The second was a navy pinstriped superwool suit, similarly paired down with a black T-shirt, offering a modern take on classic menswear silhouettes.
The outfits were curated by celebrity stylist Ozan Khan, who is also the Editorial Content Director at Sunday Times Pakistan. His selection of Zurhem highlights the growing appeal of South Asian labels that prioritise craftsmanship over excess, and tailoring over trend.
Under Creative Director Mehruz Munir, Zurhem has continued to position itself as a brand rooted in precision and timeless design — a direction that has allowed it to resonate beyond Bangladesh’s fashion scene.
Chairman Saadat Chowdhury sees this international recognition as part of a wider shift in mindset.
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“We’ve presented our work in Dubai, London, and Paris, and each time, we were overwhelmed by the appreciation,” he said. “Last year, we became a preferred choice for multiple influencers and celebrities attending the Cannes Film Festival. And now, a leading Pakistani actor reached out to us for our suits.”
For Chowdhury, the moment carries significance beyond celebrity styling. “It only reinforces what we have always believed — that our craftsmanship and quality stand confidently on par with the rest of the world,” he added. “It’s time we break free from the colonial mindset of thinking we are lesser. We must value our own first. Only then will the world truly value us.”
As South Asian fashion continues to evolve beyond its traditional strengths in textiles and occasionwear, moments like this suggest a broader future; one where tailored menswear from Bangladesh can sit comfortably on international stages, as part of a growing global presence.
Photo: Courtesy
