TikTok has announced a year-long partnership with the Bangladesh Football Federation (BFF), becoming the official Entertainment Partner of BFF. The collaboration aims to elevate football in Bangladesh, introduce creators into the football ecosystem, and expand the global presence of Bangladeshi football through TikTok's wider sports ecosystem. 

As per a press release, over the next 12 months, TikTok will serve as the central digital platform for BFF content, enabling fans to experience match highlights, behind-the-scenes access, player stories, fan reactions and creator-led football culture content across BFF's major activities. 

The program will be delivered through an always-on content strategy, supported by tentpole activations around key matches and moments, creator collaborations, hashtag challenges and push notifications designed to grow reach and participation throughout the season, says the press release.