If you've been scrolling through Instagram or TikTok lately, you've probably seen everyone sharing Reels or dancing to "10 e 10". It's everywhere! But do you know how it went so viral?
Shehab Shahariar, also known as Shibu—the upstart musician behind the song—shared how it all happened. "I was on a bus, heading home from university, when Hania Aamir posted my song. By the time I got home, I had 50 Instagram requests—something that had never happened to me before!"
Video of Shibu - 10 E 10 (Official Visualizer)
"I released this song in April, but it didn't make much of a splash. Then, on October 10; 10-10-25—people started making Reels that day and calling it '10 e 10' Day," Shibu explained.
Photo: Sheikh Mehedi Morshed
Talking about the inspiration behind the track, he shared, "At the beginning of this year, I weighed 114 kgs and was really struggling with my weight. I felt insecure, and a lot of people disrespected me. One day I woke up and realised I needed to completely change my life. That's when I wrote '10 e 10'. It was my way of encouraging the audience to never think badly about themselves. No matter what, you're always '10 e 10.' I just had to change myself first because I wasn't comfortable with that version of me. Since then, I've lost almost 30 kgs."
Photo: Sheikh Mehedi Morshed
Shibu now enjoys a massive following on Spotify, with almost 90 thousand followers. "A lot of people listen outside Bangladesh. In Bangladesh, I have about 36 percent listeners. I actually have a bigger global fanbase compared to my Bangladeshi listeners. People from the US, Canada, many NRBs (Non-Resident Bangladeshis), and recently Pakistan, India, and Nepal are also loving my music."
Video of Shibu - TAUBA (Official Lyric Video) | #freshsound
His latest song, "Tauba", has also been trending. "I made the beat for 'Tauba' back in 2024. I sampled parts from Arfin Rumey's 'Sohena Jatona'—the harmonium, guitar, and mandolin portions—and the beat turned out pretty nice. At first, I didn't know what to put in the lyrics. Then the words 'Tauba Hay Tauba Baby' came to me, followed by 'Cinemar moto tomake dekhi.' I knew I had to record the song. After the success of '10 e 10', I was confident it would work—and it's blooming now."
Photo: Sheikh Mehedi Morshed
Shibu often uses sampling to add extra energy to his tracks, though he acknowledges potential legal issues. "When it comes to sampling, I didn't think too seriously about the problems. I feel 'Tauba' falls under fair use because I approached it in my own creative way—I didn't copy the entire thing. I'm slightly worried about '10 e 10' because the sample is very close to the original music, reflecting what I was feeling at the time. But in the future, if any legal issues arise, I'll do my best to resolve them," he added.
Up next, Shibu will perform at Arka Fashion Week alongside Muza on December 7 at 8:15pm. The singer, who first made his mark with pop, is now shifting his focus toward folk fusion and hopes to introduce the style to a wider audience. The first track from his upcoming album, "Opekkha", has already been released, and more songs are on the way, with one set to drop later this month.
Photo: Sheikh Mehedi Morshed
