A milestone was marked in the celebration of United States’ 250th anniversary with the public launch of the "Great American Treasure Hunt," an interactive digital experience, inviting users to discover all 50 US states and the Founding Fathers through a gamified web application, similar to Pokémon Go.

A website – freedom250treasurehunt.com -- served as the initial qualifying stage, generating a leaderboard that determined which participants advanced to a final in-person trivia contest where winners received great prizes, said a press release.

Participants explored the interactive experience by scanning Freedom 250 QR codes placed at designated locations across Dhaka, including specially branded American flag-themed rickshaws and partner locations.

By visiting these locations and engaging with the platform, participants earned points to climb the leaderboard, with the top 120 scorers qualifying for the final in-person trivia competition.

CodersTrust served as the embassy's technology development partner for the project, building the web application live at the website.

"[It’s] an amazing project!" said Monica Shie, Counselor for Press and Public Diplomacy at the US Embassy Dhaka, reflecting on the launch.

The game attracted more than 1,400 registered users who recorded over 15,000 QR code scans during the campaign, demonstrating strong public engagement with the interactive experience.

"Seeing the turnout and enthusiasm at the launch was incredibly rewarding. Partnering with the US Embassy on America's 250th anniversary celebration is a proud moment for our entire Bangladesh team, and we look forward to deepening this relationship," said Aziz Ahmad, Co-Founder and Global Chairman of CodersTrust. 

The campaign concluded with the final trivia contest on July 9 at the Edward M. Kennedy (EMK) Center in Dhaka.