Uber has launched Premier Plus in Dhaka, introducing a new ride category aimed at passengers seeking a more premium travel experience through newer vehicles and highly rated drivers.

The ridesharing company said the new service will provide access to newer sedan vehicles and drivers recognised for maintaining high service ratings.

According to Uber, Premier Plus is designed for riders who prioritise comfort, quality and reliability when travelling across the city. 

Users can access the new service through the Uber app by entering their destination, selecting Premier Plus from the available ride options and confirming their booking.