Daraz Bangladesh has launched its “Boishakhi Mela” campaign offering discounts and deals ahead of Pohela Boishakh.

The campaign will run from April 10 at 8:00pm until April 14, says a press release.

Customers will receive flash sales, vouchers and free delivery offers across product categories.

The campaign covers categories including electronics, home appliances, fashion, beauty, FMCG and lifestyle products.

Flash vouchers will be available on April 10 from 8:00pm to 1:00am with discounts and offers based on order value.

Customers will also receive deals including up to 75 percent off on hot deals and up to 80 percent off on selected products.

The campaign will feature themed days including Choice Day, Fashion Forward days and Electrical Day.

Super Brand Days will be held with Unilever on April 12 and Dettol on April 14.

Customers will also receive offers such as delivery discounts, cashback and instalment facilities through partner banks and financial service providers.

Partners for the campaign include Dettol, Haier, Himalaya, Unilever Bangladesh Limited, Marico, Emami and Godrej.

Daraz Bangladesh said the campaign is designed to offer online shopping options and discounts for customers during the Bengali New Year.