Nectar Social, an AI-powered platform that automates marketing workflows across social media, creator management, and commerce, has raised $30 million in a Series A round led by Menlo Ventures and its Anthology Fund, which was established in partnership with Anthropic.

The company, which officially exited stealth last year, describes itself as an agentic operating system for marketers. It uses autonomous AI agents to help brands run social activity, moderation, creator workflows, competitive intelligence, and commerce conversations end-to-end. It also holds data partnerships with companies including Meta and Reddit, allowing its AI agent to pull and consolidate data from multiple platforms into a single environment, rather than requiring brands to manage separate tools for each channel.

Nectar Social was founded by sisters Misbah and Farah Uraizee, both former Meta employees. Misbah, who serves as chief executive, said the funding would support expansion and hiring across applied AI, engineering, and go-to-market functions.