Apple will hold its next major product launch on September 9, with a new generation of iPhones, Apple Watches, and possibly the company’s first foldable handset expected to take centre stage.

The “Surprise and shine” event will begin at 11:00 PM Bangladesh time at Apple Park in Cupertino, California. Apple says the presentation will be streamed through its website, the Apple TV app, and YouTube.

Attention is expected to focus on the iPhone 18 Pro and Pro Max. Reports suggest the devices could receive larger batteries, camera improvements, and a smaller Dynamic Island. The standard iPhone 18, however, may not arrive until next year.

Apple is also widely expected to unveil a foldable premium iPhone, sometimes referred to in reports as the 'iPhone Ultra'. The September event could additionally bring an Apple Watch Series 12 and updated AirPods, although Apple has not confirmed those products.

The launch will be Apple’s first major hardware event since John Ternus took over as chief executive on September 1.