Dhaka Mass Transit Company Limited has signed an agreement with Annex Communications Ltd to secure advertising space inside the Metro Rail.

The signing programme took place on December 1 at the DMTCL office in Uttara's Diabari in Dhaka.

DMTCL has partnered with Annex Communications to offer branding opportunities inside the Metro Rail. Brands will be able to place advertising in different locations across the network. Metro Rail carries a large number of commuters from diverse backgrounds each day, giving advertisers broad reach and strong visibility.

The agreement was signed by Khondaker Ehteshamul Kabir, Company Secretary (Additional Charge) of DMTCL, and Sharif Sabbir, Director of Annex Communications Ltd. The partnership introduces new possibilities for Metro Rail branding. With DMTCL's expanding network and the advertising experience of Annex Communications, the collaboration is expected to create opportunities for businesses and add value for commuters.

Key figures from both organisations attended the event. From DMTCL, attendees included Faruque Ahmed, Managing Director; Brig Gen (Retd) Md Abdul Wohab, ndc, P Engg, Project Director; and A K M Khairul Alam, Director (Administration). From Annex Communications Ltd, attendees included Mahmudur Rahman, Chairman; Saidul Amin, Adviser; Sahin Sarker, Chief Accounts and Finance Officer; and Abu Sayed Md Mobin, Deputy General Manager Operations. Consultant Sanaul Ahmed from the DMTCL branding project was also present.