Square Food & Beverage Limited successfully held its Annual Sales Conference 2026 on January 24 (Saturday) at Hotel Sea Palace, Cox’s Bazar.

The conference focused on the company’s sales strategies, market expansion plans and business goals for 2026, alongside discussions on strengthening sales management in a rapidly changing market environment.

The program was attended by Square Food & Beverage Ltd managing director Anjan Chowdhury, while chief operating officer Md Parvez Saiful Islam, chief financial officer Abdullah Al Jabed, and other senior officials were also present.

This year marks a significant milestone for Square Food & Beverage Limited, as the company celebrates 25 years of operations.

At the same time, it has achieved its sales target for the seventh consecutive year, reflecting consistent performance and effective execution of long-term plans.

Speakers at the conference highlighted that success in today’s competitive market is not measured by sales alone.

Enhancing customer service, adapting to market dynamics and strengthening relationships with business partners were emphasized as equally important factors, all of which were key discussion points at this year’s conference.

Managing director Anjan Chowdhury thanked everyone involved for achieving the sales targets and credited the success to the dedication, discipline and teamwork of the sales force.

He expressed optimism that the team would maintain this momentum and continue to achieve greater success in the years ahead.

The conference also outlined plans for improving sales force capability through skill development, leadership building and professional growth initiatives.

Emphasis was placed on technology-driven solutions and faster decision-making to make sales operations more dynamic and effective.

As in previous years, one of the major attractions of the conference was the announcement of upcoming new products. The company formally revealed plans to introduce several new products across different categories soon.

Square Food & Beverage Limited currently exports food products to more than 30 countries worldwide.

In view of growing global competition, discussions were also held on expanding export operations and exploring new international markets.

The company’s brands–Radhuni, Ruchi, Chashi, Chopstick and Aram–have earned strong trust and acceptance among consumers in the domestic market.

Sales officers, territory sales officers, area sales managers, regional sales managers, and divisional sales managers from across the country participated in the conference.

The event played an effective role in experience sharing and aligning the sales team around common goals.

In the concluding session, top performers of 2025 were recognized and awarded. The prize-giving ceremony, including the Performance of the Year award and other categories, was one of the highlights of the conference and served as strong motivation for the sales team.

The conference concluded with a cultural program, marking a festive end to the two-day gathering.