Visits to DuckDuckGo’s 'No AI' search page have more than tripled since Google unveiled its latest round of AI features for Search, the company has announced.

In a post on its official Bluesky account, privacy-focused software company DuckDuckGo said traffic to the opt-in page, which strips out AI-assisted answers, chat interfaces, and AI-generated images, had tripled and was still climbing. According to data shared with MacRumors, the threefold spike was reached on May 28, nine days after Google’s I/O conference, and daily visits have since averaged roughly 84% above their previous baseline.

The surge follows Google’s May 19 announcements of a redesigned, AI-driven search box, expanded Personal Intelligence features, and the arrival of agentic capabilities inside Search. Those changes have prompted a fresh wave of user interest in tools that limit AI exposure.

DuckDuckGo’s No AI page, located at noai.duckduckgo.com, filters out AI text and image results and disables the company’s own AI tools, including its duck.ai chatbot. The company is now promoting new browser extensions for Chrome and Firefox that set the No AI page as the address bar default, with support for Edge and Opera coming soon. The move does not signal a blanket anti-AI stance; DuckDuckGo still offers a separate AI chat experience, framing both options as a matter of user choice.

The no-AI spike is the latest sign of growing appetite for alternatives. Last week, DuckDuckGo said its mobile app installs rose by nearly a third following Google’s AI push. Other search engines, such as the paid, ad-free service Kagi, also offer AI-free experiences, but DuckDuckGo remains one of the most prominent free options that allows users to opt out entirely.