YouTube is raising the eligibility thresholds for new creators to earn advertising and subscription revenue through its YouTube Partner Programme (YPP).
The Google-owned platform announced the changes in a blog post on Monday, saying they are intended to ensure that the programme continues to reward active creators as YouTube's creator economy grows.
The changes will take effect from Feb 1, 2027 and apply only to new creators seeking ad and YouTube Premium revenue sharing. Channels already in the YPP will not be affected, reports bdnews24.com.
The full YPP entry requirement will continue to include 1,000 subscribers. However, the public watch-time requirement for long-form content is being raised from 4,000 to 8,000 hours over the previous 12 months, according to YouTube's updated eligibility criteria.
For Shorts, creators will need 10 million qualified views over the previous 90 days to qualify for advertising and subscription revenue sharing from Shorts.
Creators who fall below the 10 million-view threshold will remain in the YPP and can continue earning from long-form content. Shorts revenue sharing will resume automatically when a channel crosses the threshold again.
YouTube also said it plans to introduce additional ways for creators to earn beyond advertising revenue. These include bonuses linked to YouTube Shopping, incentives for brand deals and earnings boosts for creators who start and grow trends on the platform. More details will be announced later.
The platform said the YPP now has more than 3 million creators and expects to pay creators more in 2027 than it did in 2026.
YouTube is also expanding Premium Lite to all countries where YouTube Premium is available. Creators will receive a share of revenue from Premium Lite subscriptions based on member watch time and views.
According to YouTube, 30 percent of net subscription revenue from Premium and 60 percent from Premium Lite is allocated to creator revenue pools. Creators then receive a 55 percent share for long-form videos and 45 percent for Shorts.
YouTube said the changes come as the platform records more than 200 billion daily Shorts views and over 1 billion hours of daily watch time on television screens.
