OpenAI has acquired personal finance startup Hiro Finance, the company's founder, Ethan Bloch, recently announced. Terms of the deal were not disclosed.

Hiro, which launched its AI-powered financial planning tool approximately five months ago, will stop accepting new signups immediately. The product will cease functioning on April 20, 2026, and users will have until May 13 to export their data from the web app, after which all personal information will be permanently deleted from the company's servers.

Bloch wrote in a public message to users that joining OpenAI would allow the team to pursue its mission of improving financial well-being "at a much larger scale for a much broader audience." He acknowledged the abrupt closure, stating, "For those who rely on Hiro, I know this will feel sudden. And I'm sorry we can't keep the service running longer."

According to a report by TechCrunch, the startup was backed by venture capital firms Ribbit, General Catalyst, and Restive. It never publicly disclosed its total funding. Hiro employees will join OpenAI as part of the transaction, according to Bloch, though exact numbers were not provided. LinkedIn lists roughly ten individuals associated with the company.

Hiro allowed users to input financial details such as salary, debts, and monthly expenses to model different scenarios and aid decision-making. The app was specifically trained to handle accurate financial calculations, as per the company.

According to TechCrunch, this marks Bloch's latest exit. He previously founded Digit, a savings app sold to Oportun in 2021 for a reported sum exceeding $200 million, and Flowtown, a social media tool acquired for $4.5 million. According to a report by Business Insider, Hiro was the fifteenth project Bloch launched since beginning his entrepreneurial career at age thirteen.